Resident Evil 2 Influencer Event
WHAT DID WE DO?
- We flew in top gaming influencers in the Gulf and Middle East region to have a meet and greet with Resident Evil 2 remake producer Yoshiaki Hirabayashi and director Kazunori Kadoi.
- Branded the entrance of Hub Zero Dubai with Resident Evil 2 artwork and created a 80 meter tunnel to get a the dark atmosphere of the video game. Influencers were also given branded flashlights to guide them through the tunnel.
- The influencers also had the chance to play exclusive content and record their gameplay for their own content distribution.
- All influencers had the opportunity to interview the producer and director one-on-one, plus get signed T-shirts!